This clarifying shampoo breaks down product build up, deep cleans clogged hair follicles, balances pH levels, helps strengthen, and boosts shine. Great to fight flakes, scalp acne, detox and reset your hair health.

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

For those with dandruff and oily build-up, use it up to 2x a week. For those with a dry, sensitive scalp, use it 1x a week and alternate with our Coconut Milk Shampoo to balance the deep detox with soothing hydration.

Start with a quarter sized amount of conditioner, adding more for thicker or longer hair. Emulsify the product in your hands and apply starting from the ends to the roots. If you have an oily scalp, keep the conditioner below your ears. Let it sit for a few minutes before rinsing with cold water to seal the cuticles for added shine!

Our naturally powerful formulas can be too harsh for the sensitive scalps of children. The potent actives in our products like Apple Cider Vinegar are for deep detoxing and should be used accordingly. Keep away from children, and only use 1-2x a week for adults to clarify hair.